The evaluation report assesses the impact of Divvy bikes, bike lanes and an educational campaign in shifting people’s transportation habits and perceptions in Chicago’s Belmont Cragin neighborhood.
The Shared-Use Mobility Center (SUMC) published the evaluation report for Northwest Center’s “Bikes for Belmont Cragin” campaign, which assessed the impact and effectiveness of Northwest Center’s efforts in educating and encouraging Chicago’s Belmont Cragin neighborhood to adopt biking as a transportation option.
Through data analysis, surveys, and interviews, SUMC evaluated the impacts of this campaign and related bike infrastructure to understand if community members’ feelings, experiences, and perceptions towards biking had shifted. The report provides a holistic view of the campaign’s successes and serves as a valuable resource for stakeholders seeking to replicate micromobility initiatives in their communities. “Based on the survey results, it’s great to see that our educational events significantly impacted people’s willingness to try out biking as a transportation option.” says Jeremy Cuebas, Transportation Organizer at Northwest Center.
Northwest Center, a community-based nonprofit organization, created the “Bikes for Belmont Cragin” campaign thanks to funding from the Better Bike Share Partnership. It transformed the neighborhood into a living laboratory for implementing and evaluating equitable multimodal solutions and allowed Northwest Center to provide the community with various biking programs and resources.The evaluation project and subsequent report was initiated so Northwest Center could gain insight into the impacts of this youth-led work in addressing longstanding transportation disparities in the predominantly Latino community.
The campaign builds on the organization’s previous organizing efforts to advocate for and establish reliable and diversified transportation infrastructure. Over the years, these organizing efforts achieved significant milestones, including introducing 18 miles of bike lanes and establishing Divvy, Chicago’s bikeshare system, in the community.
ABOUT THE SHARED-USE MOBILITY CENTER (SUMC)
SUMC is a 501(c)(3) nonprofit, public interest organization and international thought leader working to replace car-centric transportation with people-focused shared mobility to fight climate change, promote equity, and strengthen community. Learn more at www.sharedusemobilitycenter.org.